With businesses focused on expansion and increasing market presence, Mergers and Acquisitions (M&A) is a step towards this direction and an equally rewarding process. But how do acquiring firms go about the M&A process?

Mergers and Acquisitions can seem as easy as two firms coming together but there’s more to the term than what meets the eye. The process can be quite a cumbersome task involving a lot of paperwork, legalities and more.

Here, we will see the different types of Mergers and Acquisitions.

Types of Mergers:

1) Horizontal Merger

A horizontal merger takes place when two companies, selling the same product or provide services to the same region, come together to enhance their reach.

This type of merger happens between immediate competitors and is common in industries with few companies, resulting in stiff competition. Therefore, mergers and their resultant benefits are major driving factors for merged companies in the existing industry.

2) Vertical Merger

Vertical mergers happen between two companies producing different goods or services for a particular product or service.

This type of merger mostly occurs between two companies within a production or a distribution process of a particular industry. The purpose behind this kind of a merger is to have high-quality control and gain more command over the supply chain, giving the merged firms a better competitive edge in the industry.

3) Concentric Merger

Similar to horizontal mergers, concentric mergers occur when one company merges with another company to sell products to the same customer, even though they sell different products.

4) Conglomerate Merger

A conglomerate merger happens between two unrelated companies. Conglomerate mergers are of two types:

• Pure Conglomerate Merger happens between companies selling completely unrelated products and who are operating in different markets
• Mixed Conglomerate occurs between companies with the aim to expand product lines or target markets

Conglomerate mergers can be risky as they result in an immediate shift in business operations. This will be difficult for employees of both companies as they have operated in different markets and offered unrelated products or services.

Types of Acquisitions

Acquisition is basically a process, where an acquiring firm purchases a company with the aim of absorbing the purchased company into its business. There will be no exchange of shares neither will a new company be created.

1) Traditional Acquisition

A formal acquisition involves the purchase of a company through purchase of its shares or assets. It is a great way to expand your business. However, it entails certain disadvantages.

If an acquiring company is buying a firm through purchase of shares, then the buying company also acquires the liability of the target company. This can add to the acquirer’s burdens as it may also have invested in a big loan to fund the acquisition.

As in the case of mergers, there’s also a matter of concern with corporate culture in acquisitions. Although the acquired firm is absorbed into the acquirer’s business operations, the buying out company’s employees are retained. If the acquiring firm fails to ensure that all employees work in harmony and are accustomed to the new environment, then it will negatively impact employee performance and lead to a downward spiral in terms of productivity. This can be a challenge to firms who have expanded their business to enhance service delivery.

2) Reverse Merger

A reverse merger occurs when a private company acquires a public company to attain publicly-listed status. It’s quicker to attain public firm status through reverse merger.

Reverse mergers allow business to grow and reach new markets. This increases the profitability of a business and strengthens its credibility.

However, it’s disadvantage lies in the same area as its advantage. The reverse merger is the most risky way to go public. If employees don’t have prior experience of working in public companies then they will not be prepared for the extensive and expensive compliance requirements of being a publicly-traded company.

It is important for firms involving in a reverse merger to maintain enough funds to continue operations even after the merger and gaining adequate knowledge on regulatory requirements.

Differences Between Mergers and Acquisitions

While most people believe that mergers and acquisitions are the same, there are several differences between the two:

Mergers and Acquisitions (M&A) – Reasons

Mergers and Acquisitions are very essential as they increase market share and give a competitive edge for merged companies by way of:

• Reduced redundant operational costs
• Boosted production capacity
• Increasing growth prospects
• Improved existing skillsets and technology

Companies adopt various M&A strategies based on their geographic locations, financial needs and business objectives.

What is your business growth strategy? Looking for M&A advisory by a trusted partner? Contact Veritis!